“Kids that age are very open and honest,” Crutchfield chuckles.
Fred wrote that he had bought the Trapper Keeper rather than another binder to “keep all my shit, like papers and notes.”įred's response card. They're really great-everybody has one.”īut Crutchfield’s favorite comment came from a 14-year-old named Fred. My girlfriend had one." "So when kids in my class throw it, the papers won't fly all over." "My mother got it by mistake but I'd seen it on TV, so I decided to keep it." "Instead of taking the whole thing you can take only one part home." "Because they keep your papers where they belong. Under “Why did you purchase the Trapper Keeper rather than another type binder?” respondents said things like: Kids who purchased the organizer-which Crutchfield called the Trapper Keeper-found a slip that promised them a free binder if they mailed in their comments.Īpproximately 1500 cards were returned. Bryant Crutchfield began test-marketing his new school notebook in 1978, he thought it would be useful to insert a feedback card into each one.
Early 2000s nostalgia school supplies full#
Crutchfield generously gave his time for interviews and fact checking, and even dug into his archives in search of response cards, early Trapper Keeper prototypes, and old commercial treatments so that Mental Floss could tell the full story of his iconic creation. Bryant Crutchfield, the inventor of the Trapper Keeper, passed away this week at the age of 85.
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