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NIKON MACRO LENS D3200 FULL

So 80/20 revenue means 60/40 units (mirrorless/DSLR). That’s still a lot of DSLR units (that will eventually go away) and that means 41% of their units are still DSLRs (and 59% mirrorless).

700K total ILC (12% CIPA unit market share).

415K Mirrorless (10% CIPA unit market share).

285K DSLRs (15% CIPA unit market share).

We can use these figures to convert into units. We know CIPA average values for each: DSLR = $346, Mirrorless = $949 and we know Nikon sold 700K ILC’s. Here’s how numbers can be deceiving until they undergo analysis: Nikon claims 80% of their revenue now comes from mirrorless cameras. So let’s relate Nikon to the industry per CIPA. And as so often happens, history repeats itself once again. As I said last time: “Nobody really cares about compacts, but they somehow really confuse a lot of people because they show up in market share numbers.”Īt that point, I transitioned to CIPA. So if you really want a DSLR, expect a shiny new D3600 (or whatever number Nikon’s on now).īut don’t expect a new compact camera–Nikon seems to have stopped forecasting them. And with the average values, we know that these cameras were always a drop in the bucket compared to the entry-level D3000’s and D5000’s and Kissing Rebels anyway. were launched alongside 5DIII, 5DIV, 5DS, 5DSR (was that a different camera?), 6D, 7D, etc. Look at DSLR trends when cameras like the D600, D750, D850, D500, D5, etc. If they don’t offer new DSLRs, people won’t buy them!” Au contraire, mon frère. “But I demand that they supply me with a new DSLR.

Average mirrorless are prosumer models at ~$950, rising from ~$300 in 2012.

Average DSLRs are entry-level at ~$375 wholesale, since 2011.

Mirrorless units seem to be steady, somewhere between 3-4M units annually.

DSLR units are continuing to decline, at around 20% per year.

31% of all units are DSLRs and 69% are mirrorless.

Speaking of the market, let’s take a look at the latest CIPA numbers too: And money buys things–unit market share % does not. But in Nikon’s case, operating profit is positive, in the hundreds of millions of dollars. As I said last time, unit market share isn’t everything: Nikon’s at ~12% for ILCs. Huh? Simple: from a business perspective, Nikon Imaging is healthy.

Nikon Imaging’s sustained goal for the next few years is ¥ 200B, at ¥22B operating margin (at 10% of revenue).

Nikon total ILC have been steady, at ~600-700K units.

Industry (CIPA) total ILC units have been steady, at ~5-6 Million units.Nikon Imaging just announced a record-high operating margin, at 18.6% of revenue.This is much higher than the ~20% Nikon estimated last time. 80% of Nikon’s revenues now come from mirrorless cameras, similar to industry (CIPA).

NIKON MACRO LENS D3200 FULL

And it’s also similar in specs to the Sony A1, which costs a full $2500 more. This is similar in price to the Canon R5, Sony A7RV, and Sony A9. Nikon launched the Z8–essentially a de-gripped Z9–for only $4000.So they’ll have to hire expensive lawyers to copy-paste Nikon’s response, which Nikon’s expensive lawyers probably copy-pasted from Jinni Tech At minimum, Nikon is currently ahead in offering internal raw video–even if competitors develop and offer this, there is a risk that Red will sue them. Predictably, Red dropped the lawsuit and raw video stayed in Nikon’s cameras. Nikon got sued by Red for offering internal, Bayer-compressed raw video.

As Eamon Hickey pointed out, this is probably only among Nikon flagships, so since the D3 (Nikon’s first full-frame DSLR). Nikon launched the Z9 (and for only $5500), which had the highest first-year sales volumes of any flagship camera in 15 years.And where’s that exactly? Let’s briefly catch up with some highlights since: How the tables have turned to Techno (…Systems Research) and to the melodic beatboxing of a custom Z9 shutter sound. And everyone who worried about market share and thought Nikon was going to go bankrupt…continued to think that. Maybe Nikon won’t exit the camera market?Ĭlueless Youtubers looked puzzled as they requested “don’t forget to please like and subscribe?” Commenters scrambled to find the correct mind-blown gif. 2 years ago, I blew the entire industry away by confidently and decisively declaring: “Maybe Nikon won’t exit the camera market?” 🤷🏽‍♂️ Here is a follow-up on the “ Maybe Nikon won’t leave the market?” post from 2021 by RC Jenkins: